R Whites Lemonade

Bag In Box

Soft drinks present large profit opportunities and have demonstrated resilience through the recent tough economy, continuing to outperform the overall drinks market.

2010 saw a modest growth of 1% in value for the sector, making on-trade soft drinks a £2.8 billion market. It has been reported that one in four consumers entering on-trade premises are only looking to purchase a soft drink; a varied and appealing range will attract such customers and offer Consumers a legitimate reason to remain in the pub if they do not wish to drink alcohol. It is important to increase the visibility of these products to inform consumers that they have a variety of options. It is also crucial to serve and present them well and give the customers what they want – the feeling that they are getting value for money.

Below is a selection of Bag-in-Box soft drinks available from Middleton's. To view our complete range of products see our online brochure.

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