Despite Cask Ale being deemed the success story of the beer market, lager continues to dominate the on-trade by remaining the top-selling product. Cold pints deliver a crisp, smooth, more refreshing taste and add considerably to the enjoyment of the drink. When questioned, 95% of mainstream lager drinkers stated that it was important that a brand is served cold and it is what customers now expect. Standard lager brands demonstrated an unyielding year in the run up to the 2010 Publican Brands Report, with 7 of the top 10 lagers holding their positions from the previous year.
Below is a selection of the Standard Lagers available from Middleton's. To view our complete range of products see our online brochure.